Branding / Concept study

Atlas Café

Casablanca, 2026

The central idea

A warm, contemporary identity for a Moroccan café designed as an everyday ritual.

Imagined scope

Create a brand that evokes Morocco without repeating the expected codes of the traditional café, and make it work equally well on a façade and a cup.

A simple symbol inspired by gesture and encounter, a deliberately focused palette and editorial typography that gives materials room to breathe.

The identity moves from packaging to menu, stationery and launch assets through a consistent hierarchy and tactile details.

Expertise involved

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