Visual direction for CasaPrint Studio
Portfolio

Signage / Concept study

CasaPrint Studio

Casablanca, 2026

The central idea

A façade and interior journey that turn a print workshop into a genuine brand environment.

Imagined scope

  • Site audit
  • Exterior sign
  • Wayfinding
  • Interior branding
  • Technical drawings
  • Installation coordination
01

The challenge

Make the activity visible from the street, guide visitors to the right areas and maintain a premium atmosphere in a technically dense space.

02

The direction

Precise black volumes, red light used as a landmark and intentionally minimal signage that lets the materials speak.

03

The system

Façade, reception, production areas and sample library use the same proportions, pictograms and information levels.

Expertise involved

One direction, several disciplines.

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