The challenge
Create a coherent experience across very different media and help teams produce day-of content quickly.
Portfolio
Events / Concept study
Noor Festival
Casablanca, 2026The central idea
A luminous event identity designed to live from the invitation to the stage and live content.
Imagined scope
- Concept
- Event identity
- Invitations
- Scenography
- Signage
- Live content toolkit
The direction
A luminous grid becomes the event’s visual thread, structuring screens, signage and key moments without making the system rigid.
The system
The visual language is delivered as a toolkit of compositions, rhythms, formats, motion principles and simple rules for live production.
Expertise involved
One direction, several disciplines.
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