Visual direction for Studio Chef
Portfolio

Photo & video / Concept study

Studio Chef

Marrakech, 2026

The central idea

A visual series centered on gesture, material and the personality behind every plate.

Imagined scope

  • Concept
  • Storyboard
  • Photo shoot
  • Brand film
  • Reels
  • Grading & exports
01

The challenge

Create enough material in one day to feed a website, a manifesto film and several weeks of social content.

02

The direction

Precise lighting, close framing and restrained staging allow the product and the hands to become the true characters.

03

The system

The shoot is structured by sequence and format so every scene yields a hero image, a horizontal extract and several vertical capsules.

Expertise involved

One direction, several disciplines.

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