The challenge
Create immediate impact without overloading the surfaces, while keeping a recognizable signature on every vehicle model.

Vehicle wrapping / Concept study
The central idea
Imagined scope
Create immediate impact without overloading the surfaces, while keeping a recognizable signature on every vehicle model.
A bold red shape crosses the bodywork like a gesture of speed. Information areas remain calm and highly contrasted.
The visual principle is defined by zones rather than fixed dimensions, allowing coherent adaptation to vans, sedans and light vehicles.
Expertise involved
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